Josh has done just that. In less that a year since announcing his first products to the public, custom designed hardwood amplifier stands, Josh and partner John Schramlin have created excitement in what was a stale and static product category.
When I asked Josh why he started Atlas, he described more of a calling than solely a means to pay his mortgage. “I bought myself a really, really nice tube amp two years ago and realized I didn’t have anything nice to put it on. When you’re searching for your tone for 20 years, and you finally find it, you don’t want to put your Ferrari on steel wheels.”